As the digital landscape evolves in 2023, I know it is essential to stay ahead of the game and provide your audience with valuable insights and information on the latest marketing trends and strategies.
Here are another couple of ideas or strategies for you to try out in your marketing plans
Real world events
What have we all been missing this last year?
Real human interaction, face-to-face conversations, and being out in the real world.
As the events industry springs back to life, so do opportunities for networking. It’s time to get some new business cards printed now, ready to hand out when you are meeting new people. But of course, you don’t just want people to take the card and store it in the back of their wallet forever.
You want to give them a link to look up and click on. Ideally one that involves them registering for your email list.
Have a link to an online free resource or a discount code for your website printed on your cards, to encourage people to look you up when they get home, and as an incentive to join your email list.
If you hadn’t heard, email marketing still has statistically the best return on investment for small businesses in 2022.
For Branding, Marketing, Design and even business cards contact me for a free quote. Click here
Have an email marketing calendar
Speaking of the importance of email marketing, let’s talk about making the best use of the list you are growing.
Opportunities like the ones mentioned above give you chances to get new people onto your list. But once they are on there, your job is not done.
You need to send email marketing consistently to keep people engaged. Our Email Marketing Partner Euphemia Consultants can help you with everything, contact them for a free health check.
When you send out offers, people rarely buy the first time. It takes a while for their trust in you to build. This was true before Covid, and even more important now that the economy has taken such a big hit. We are tighter with our purse strings than before, so we need more encouragement to part with our money.
Use your email marketing calendar to plot out regular content-based emails that offer value and build trust. Save the sales pitch for the last few sentences of each email, just to remind people what you have to offer.
This strategy is classic content marketing, which builds relationships far better than focusing on simply selling.
When you focus on just selling, you might make one-off sales. But when you focus on relationships, you earn repeat customers, which are far better for your bottom line in the long term.
Have a look at Mailerlite to automate your email sequences, you can set up a full email campaign when someone downloads your free download... Or ask me how :o)
I hope these strategies have given you some ideas to help you through your own Covid-related or just a plain simple crazy world change of direction. There is no doubt that times are tough, but by keeping it simple and staying the course, we can pull through.
Find the silver lining in the situation you are in by creating content about the changes you are going through. It’s going to be relatable to a lot of people, and it will make your brand memorable for the right reasons.
Don’t forget your business marketing basics, such as regular email marketing.
You can rebuild if you stay consistent.
ALWAYS REMEMBER:
Bait without a hook is just food…
Gareth