Been thinking about a new marketing strategy for 2023?

The idea of changing direction with your business to survive the changes that Covid brought may seem overwhelming. Then add to that the need for a new marketing strategy, and the pressure quickly mounts up.

So, over the next few weeks, I’ll be sharing a few strategies to make marketing your new business direction simpler.

Often, simpler solutions are the best ones. Small businesses don’t need big budgets or a big team to manage this. An effective small business marketing strategy can be one that sticks to the basics of human interaction and good-quality content marketing.

Here is the first of 3 simple marketing strategies for you to try.

Use your new marketing strategy shift as a social media talking point 

So many small business owners struggle to find ideas for their social media content so this strategy is a handy two-for-one. It gets your rebrand or new business offerings out there, while also giving you something original to talk about on your social media networks.

People love being involved and sharing their opinions. People in general are also bored with being talked at or sold to on social media so it’s really refreshing when a brand asks for comments and opinions from customers in their social posts.

Grab this opportunity to share your business journey with your audience and ask for their feedback along the way. Humans are curious by nature, so lots of your followers would probably love a peak behind the curtain at your decision to rebrand, or at the process of changing direction in your business.

Satisfy their curiosity with a ‘behind-the-scenes' blog post that you can share on all your social channels or some short videos about what’s changing in your business.

People will be interested, and that makes you memorable. Being memorable is great for business, as the next time a follower of yours needs a product or service that you offer, they are more likely to think of you first.

I'll be posting a few more tips in the coming weeks but in the meantime take a look at this blog post about How Digital Marketing Grows Brands

How Digital Marketing Grows Brands

ALWAYS REMEMBER:

Bait without a hook is just food…

Gareth

If you missed my blog about social media for startups you can read it here >>> social-media-for-startups