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I help my clients through a practice called local search optimization or “local SEO”. This helps their businesses rank higher on Google when people are searching for their services. Is your business local to Chinley, Chapel-en-le-Frith or Buxton?
Are you getting found online?
Everybody knows about the “always online” world we live in today, and the biggest driver of this is the mainstream adoption of smartphones. You can’t go outside, or to the pub, without seeing a person staring at their phone.
What's changed in the way we discover, evaluate and trust local businesses?
When people think of an online world they normally think of huge global companies like Amazon and Airbnb. What people often overlook is how this change has affected the landscape for local businesses. The truth is that the customer journey for local businesses has had a major shakeup in the last few years.
The truth is customers today have access to more information than ever before.
Personal recommendations are no longer required. Today’s customer can now get the opinions of hundreds of people in seconds through online reviews, rather than getting just one person’s opinion. People looking for a local business today will simply Google what they’re looking for when they want it – when it’s most convenient for them, not anyone else.
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What’s interesting now is how online is actually driving offline sales. Even if a local business is recommended by a friend, today’s customer will still check out the business online before they contact them. One stat I find fascinating is that 78% of mobile local searches result in offline purchases. So not investing in your online visibility is no longer an option for any businesses looking to grow their revenue.